About Michelle Bee
Michelle Bee is a Director in our business transformation team. She leads on enhancing operating models for clients, helping them to better understand the customer experience and develop digital innovation strategies, while drawing on strategic relationships to embed the right technology to enable greater collaboration.
With more than 15 years of experience working in the consumer market and manufacturing sectors, she has a proven track record of guiding clients in building meaningful products and services that address unmet market needs.
Michelle believes in helping organisations embrace innovation as a structured discipline rather than just an idea-generation exercise. She works closely with her clients to gather critical market insights, design user experience and guide them through the innovation journey. With a focus on service design and capabilities, she ensures that solutions are not only actionable but also scalable.
Before joining RSM, Michelle served as a Managing Consultant at PA Consulting, where she led the end-to-end innovation proposition and business development for the Google Alliance. Prior to that, Michelle served as Director of Business Development EMEA for Pythian, helping businesses transform with data, analytics and cloud solutions.
"I have always been incredibly curious about how organisations take their best ideas to market successfully. Of course, not all new ideas succeed, and for them to work, you always need to ask: why would anyone use it, how are they going to use it, and most importantly, will anyone love this product? Taking a holistic view of innovation encourages you to think about the bigger picture—market gaps, user journeys, service design, the right technology and capabilities. But most crucially, it’s the insights that validate and back up your innovation."
Away from work, Michelle enjoys painting, gardening and spending time with her incredibly energetic toddler who seems to have a constant demand for chocolate!
She is also passionate about traveling, immersing herself in local cultures and experiencing authentic cuisines from around the world.
91探花timeline
- July 2024: joined 91探花as Director Business Transformation