Townsend Music Limited - a smash hit deal

22 April 2025

Our deal services team has successfully advised UK-based music retailer and distributor Townsend Music Limited on its sale to Dutch distributor and vinyl producer Artone B.V.

The client

Townsend Music traces its roots to the Townsend Records shop, opened in 1978 in Great Harwood. Since then, Townsend has grown into an established global direct-to-consumer (D2C) e-commerce music retailer and distributor, selling both physical and digital music, as well as merchandise, using its proprietary platform.

Headquartered in the Netherlands and with 14 offices across Europe, Artone B.V. is a leading provider of end-to-end physical music solutions. Townsend Music's partnership with Artone creates a strong opportunity to fast-track its plans for European expansion by tapping into Artone’s established network of sales, distribution, and manufacturing capabilities. This move supports Townsend's ambition to grow as a global D2C leader in music and merchandise. 

Our solution

We advised Townsend Music on its sale, negotiating the key terms and project managing the transaction through to completion. 

Transaction team: James Wild, Clare Martin, Alyssia Kaczmarczyk and Joe Stiles.

Testimonial

“The guidance, dedication, and professionalism from all the corporate team at 91̽»¨was a great help, and invaluable in navigating a successful conclusion to this process.”

Steve Bamber, Founder
Townsend Music Limited